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Books You Want To Read This Summer
By Julian Steinforth, Expedition PR August is around the corner. Many of you will escape the city – and the heat – to get some deserved vacation. Downtime is also reading time. To help you recharge...
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10 Must-Read Publications For Startups
By Julian Steinforth, Expedition PR Last week we published an article on “Books You Want To Read This Summer” and before that we recommended “A Few Sites To Follow The News And Get Ideas”. This time...
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3 Common Mistakes Marketers Make When Trying To Make Their Campaign Go Viral
By Julian Steinforth, Expedition PR There is not shortage of articles that offer advice on how to create marketing content that can go viral. However, nobody can tell you for sure what mechanism works...
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The 5 Best News Aggregator Apps For Marketers & PR People
By Julian Steinforth, Expedition PR With information overload growing, one challenge for marketers, content creators and PR people is to find relevant content and ideas. News aggregator apps can help...
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Recap: Brooklyn Tech Meetup on 3D- Printing
By Julian Steinforth, Expedition PR Brooklyn, August 26, 2014 – I was a little early for the Brooklyn Tech Meetup at Huge’s offices in Dumbo. So I had time to go to the waterfront and enjoy the view...
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Two Charity Campaigns that Went Viral
By Julian Steinforth, Expedition PR According to BBC News people donated $98.2 million to the Amyotrophic Lateral Sclerosis (ALS) Association from July 29 to August 28 this year – compared with $2.7...
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Six Industry Events to Keep on the Radar for Q4 Marketing Planning
By Julian Steinforth, Expedition PR As the third quarter of the year is coming to an end, here are some of the key events (sorted by date) that should be on your radar for potential marketing and...
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What Are The Best Key Performance Indicators For B2B Content Marketers?
By Julian Steinforth, Expedition PR The idea behind Content Marketing is that compelling content attracts customers. An organization creates materials that are relevant for its audiences, such as...
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Global Communications Trends in 2015 (navos study)
Our partner agency in Germany, navos public dialogue consultants, surveyed communications professionals in more than 10 countries to identify key industry trends for 2015. The survey results show that...
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5 Marketing Communications Strategies Corporations Can Adapt from Startups
The former startup Chobani just became the most popular yogurt brand in the U.S., beating out General Mills-owned Yoplait. Airbnb is the new synonym for travel accommodation. As startups dethrone...
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